Pavithra Gold and Diamonds, a prominent establishment located in Chakkarakallu, Kannur, has a rich legacy of years of experience and trust in the gold jewelry trade. In the early years, the establishment excelled in the manufacturing and remanufacturing of gold jewelry, with the great visionary Shri Kelappan Kunnath being a key figure. His legacy and artistry in the gold trade were carried forward by his son, the late Shri Pavithran Kunnath.

Our History
Crafting Beauty for Generations

Through hard work and selfless service, Shri Pavithran Kunnath rose from being an ordinary goldsmith to leaving his unique mark in the gold trade. In 1977, he established Pavithra Jewelry in Chakkarakallu, Kannur. In a short period, Pavithra Jewelry became a leading establishment in gold jewelry manufacturing and sales in Chakkarakallu, winning the love and trust of the public and embarking on a successful journey.
Today, Pavithra Gold and Diamonds operates four jewelry outlets under the names Pavithra Jewelry and Pavithra Gold and Diamonds in Chakkarakallu and Mattannur, Kannur. The business, with its long-standing tradition, deals in gold, diamonds, platinum, silver, and gemstones.
Following the demise of Shri Pavithran Kunnath, the business is now managed by his wife, Mrs. Anita Pavithran, and their children, Shri Nishanth Kunnath and Sandeep Kunnath.
Pavithra Jewelry is known for its unique and innovative gold jewelry creations, traditional design jewelry, and lightweight gold ornaments.

Other sister establishments of Pavithra Gold and Diamonds include:
- Pure Assay BIS 916 Hallmarking Centre
- Eves Colour Centre
- Tool Magic
- New Bharath Biopharma
- R.N Remedies
- Aradhana Agencies
- Associated Drugs
- Sabari Agencies
- Anju Silver and Rold Gold
Testimonials
“I had a wonderful shopping experience here. The collection is beautiful and the staff were very helpful in choosing the perfect design for my wedding. The quality and purity of the gold gave me complete confidence in my purchase.”
“The designs are truly unique and elegant. I exchanged my old gold and received the best value along with a stunning new ornament. Highly recommended for anyone looking for quality jewellery and great service.”
“I always choose this jewellery store for special occasions. Their BIS hallmarked gold and exclusive collections make every purchase special. The customer service is excellent and the designs are simply amazing.”